Execute the following steps to create a shortcut on the desktop or quick launch toolbar for the SSIS Import/Export Wizard. Use 100 for SQL Server 2008 instead of 90:

1. Open the folder where SSIS is installed. The default location is: C:\Program Files\Microsoft SQL Server\90\DTS\Binn
2. Right click on DTSWizard and select shortcut (finished, it appears on desktop), or drag/drop it to the task bar in the quick launch toolbar
3. When the context menu pops up, select Create a shortcut here
4. Click on name below desktop icon, rename to "SSIS Wizard"

Wizard can also be launched the following way:
SSMS --> Object Explorer --> Right Click on DB --> Tasks --> Import Data

Related video: http://www.youtube.com/watch?v=9Wmdhnx1niU

Related article:

Using the SQL Server Import and Export Wizard to Move Data