Results-Oriented Business Writing
on 12 Full-Motion Video & Audio CD-ROMs

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Testimonials

"I recently completed CD 12 of your brilliant multimedia course. It was without doubt the most useful information I have learned in a while. I became skilled at setting up the content, making a clear message, and eliminating the wordiness of any written communication. I now have significantly more confidence in writing. I am also finding efficiencies in getting the written communications out because I no longer get stumped for words or the structure. What I enjoyed most was the one on one nature of this kind of video/audio training. I have already used the accompanying reference books and found them quick and helpful. Anyone can improve his/her business writing skills quickly as I have."
Jennifer Smith

" I have benefited greatly from your Results-Oriented Business Writing. Studying the units in order enabled me to spot my weaknesses and work on them immediately by replaying the video several times and writing a composition. After each CD of your course I completed, my confidence grew. I now find myself not worrying so much about my writing skill. In fact, I frequently catch myself correcting other managers' emails. Managers who I once thought were extraordinary writers. In addition, working with your multimedia-training course has given me the confidence to work on my corporate career goal of many years: to advance in management ranks. "
Andrew Williams

 

 

 

 

 

 

 

 

 

 

 
The Best Business Writing Training in the World
 
 
Results-Oriented Business Writing
Database Training  

Best Possible Career Investment
Results-Oriented Business Writing is now available on 12 full-motion CD-ROMs with narration. Learn business communications the fun way! Multimedia training is far more effective than live class training. It simulates the real-world environment for excellent memory retention. Learn from your own computer at a pace that suits you. You can replay the video and audio instructional units as many times as you need. Save big over expensive classroom training with inexperienced instructors. Learn the relevant topics in business English from leader in multimedia communications training.

Master Business Writing
Planning, composition, and grammar are all included in this easy-to-learn video/audio CD-ROM collection from Silico-Magnetic Intelligence. Whether you are learning business writing for the first time or strengthening your professional skills set, you will find that SMI’s Practical Training via full-motion CD-ROM™ contains thorough, outstanding, well-prepared content that is second to none. Like training one-on-one with an experienced business communications professional, each unit is presented in full-motion screen image video allowing you to see the lesson text and hear the explanations. You will benefit by enjoying improved writing skills and feeling confident that your writing will get the desired results. The CD-ROM video training program provides a practical how-to guide to help you become a better writer-both professionally and personally.

24 Hour Video Instructions by a Top Communications Expert

The instructor is Sylvia Thomas, MS, trainer at an east coast financial institution. By mastering one CD-ROM a day, you can become a business writing expert in 12 days. Naturally, you can also proceed at your own pace, be it ten days or ten weeks. The comprehensive CD-ROM course is focused on practical business solutions to real-world corporate communications problems. Full-motion screen video and rich audio make the subject matter understandable, and reusable as reference material in the future.

Audience for Business Writing
Managers at all levels and functions in need of ability to write effectively using one of the most powerful communication skills available today; professionals who are keen to develop their business English skills; all office or administrative staff members who want to improve business correspondence, update writing skills and reduce frustration with the writing process; trainers in any subject matter area; executives who are required to make presentations to small or large audiences.

Prerequisites for Business Writing Multimedia Training
Business Writing learners must have a solid working knowledge of the Windows environment, working knowledge of Word and email systems. This is the most extensive, practical, and best business writing multimedia training currently available in North America, or anywhere in the world.

Objective: Excellence in Business Communications
CD-ROM based course allows learners to organize their writing so that it flows logically; to develop a “call to action” message that gets results; to write comprehensively; to motivate the reader; to analyze the target audience; to write with confidence and authority; to structure business presentations; to reduce preparation time; to highlight benefits for the reader; to market business products and services successfully; to bring dry information to life; to develop formulas to structure impromptu talks; to employ effective strategies to get and keep audience attention at a presentation; to address a meeting with confidence; to channel stage nervousness into positive energy; to handle live presentation question and answer periods confidently. (See full list below)

About the Business Communications Expert Trainer
Sylvia Thomas, MS, is a correspondance specialist for financial institution with the top broker-dealer regulatory agencies of the U.S. government. Extensively trained in business writing, motivational programs and seminar leading skills. Lead team leader for seminars and workshops at an east coast investment bank.

Bonus Book 1: 1001 Letters for All Occasions:The Best Models for Every Business and Personal Need
Featuring hundreds of examples, this book shows the reader how to choose the most appropriate letter and tone to adopt, when writing to any individual or organisation. The types of letter covered include congratulations, thanks, apology, business proposal, sympathy, complaints, cover letters and much more. The book is also filled with hundreds of letters that help simplify complicated correspondence with banks, insurance companies, schools, government agencies, large corporations, and much more, 1001 Letters for All Occasions is a perfect reference for both home and office.

Bonus Book 2: Dictionary of Business Terms
This new edition by Barron's has been expanded to a total of more than 7,500 terms. It is an indispensable reference for business proprietors and managers, as well as for consumers who need to understand the terminology of investment, banking, taxes, law, real estate, management, computers, and other aspects of business. Whether you are a manager at a Fortune-500 company, starting a fresh career in business, venturing into a new enterprise, or just reading a newspaper or writing a business letter, you will find this book to be an extremely valuable reference. Terms defined here are short enough to be read in a few seconds, but complete enough for the reader to grasp meanings and usage. The book is designed to make a user feel comfortable with the style right from the start. Its size and design features are intended to maximize use and convenience.


12 CD-ROMs Equivalent to 2 Years of Job Experience
SMI's CD-based business communcations training is like training one-on-one with an international business writing expert -- full motion screen video allows you to see the steps, hear the explanations, and perform the critical tasks. This is the complete training solution for excelling on an interview, getting results in marketing and sales, and performing well in the corporate workplace. It is convenient, giving you the freedom to learn at your own pace, wherever and whenever it suits your schedule. CD-ROM is easy to use, with streamlined interface featuring one-click navigation. 100% guaranteed

 
 
Multimedia Results-Oriented Business Writing on 12 full-motion screen image video and rich audio CD-ROMs $395.

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Results-Oriented Business Writing
on 12 CD-ROMs


CD-ROM 1 - OVERVIEW (2 hours)
1. Develop professional pride in your writing
2. Cultivate a confident business writing style
3. Gain valuable, results-oriented experience
4. Speak to your reader in an effective manner
5. Express powerful messages to the reader
6. In writing, never hurry, worry or delay
7. Quickly overcome business writer's block
8. Get promotion, bonus, raise with better writing
9. Practice will get you on stage at Carnegie Hall
10. Do not employ biased, offensive language
11. Proof of the pudding is in the proofreading
12. Start with a headlines-style outline


CD-ROM 2 - PUNCTUATION (2 hours)
1. The common comma and the comma splice (an error)
2. Similar semicolon: connect similar sentences
3. Using the colon (:) as a mark of introduction
4. Apostrophe: shows possessive or letter omission
5. Hyphen: links elements in compound words
6. Ellipsis points show tentativeness or omission
7. Parentheses ( ): punctuation inside and outside
8. Dashes (marks of separation) and slashes
9. Using quotation marks and punctuation
10. Proper capitalization and abbreviation
11. Be aware of most common spelling errors
12. Apply brackets to enclose words in a quotation


CD-ROM 3 - GRAMMAR (2 hours)
1. Parts of speech done suitably and effectively
2. Proper and successful use of reflexive pronouns
3. Sentence fragments and run-on sentences are risky
4. Lengthy sentences and smooth sentence transitions
5. Correcting dangling and misplaced modifiers
6. Subject verb agreement (singular or plural)
7. Plurals, possessives, and their proper usage
8. Employing hyphens to divide words appropriately
9. Use of verb number (singular or plural)
10. Upbeat yet business-like adjectives application
11. Punctuating clauses and phrases for clarity
12. Shun redundant phrases, fragments, and clauses


CD-ROM 4 - STYLE AND TONE (2 hours)
1. Editing: Do it wrong the first time
2. Power foreign words, unorthodox spelling
3. Be consistent in your choice of words
4. Impress with an enthusiastic business style
5. Make sure reader knows who is speaking
6. Watch your tone for powerful effect
7. Prefer active voice to passive
8. The danger of humor and irony in business writing
9. Shape up the awkward parts of your writing
10. Sign of the past: Outdated language or cliches
11. The right amount of detail or explanation
12. Destructive sarcasm: It rarely makes friends


CD-ROM 5 - CLEAR AND CONCISE (2 hours)
1. Keep it clear, simple, and short
2. Drop the questionable warm-up paragraph
3. The importance of strong, emphatic closings
4. Construct effective sentences
5. Delete gratuitous words, phrases, and sentences
6. Break writing into results-oriented paragraphs
7. Employ specific and concrete terms
8. Use a powerful Fortune 500 management style
9. Save on words with parallel sentence structures
10. Organize your writing logically
11. Separation of fact from opinion pays off
12. The power of headings and subheadings


CD-ROM 6 - EMAIL (2 hours)
1. Why electronic-mails last forever in cyberspace
2. E-mail design and sophisticated typography
3. Salutations, closings, and the role they play
4. Signature blocks: project power or sales pitch
5. E-mail etiquette: avoid bias, flames, spam
6. Sending a results-oriented email attachment
7. Leaving an away from desk message
8. Use the email business writer's power check list
9. Emphasis: stressing the most important ideas
10. Dangerous emails can get you fired
11. Top 12 career-threatening email mistakes
12. Top 12 mistakes in resume writing


CD-ROM 7 - WORD POWER (2 hours)
1. Use a powerful Glossary
2. Ineffective, troublesome words and expressions
3. When to use foreign words
4. Testing your present vocabularly
5. Start expanding your vocabularly
6. Words about personality types
7. Words about business situations
8. Words about Wall Street & high finance
9. Flattering words for colleagues and bosses
10. Words to deal with difficult people
11. Words about business characteristics
12. Power words for all business occasions


CD-ROM 8 - OFFICE POLITICS (2 hours)
1. Politics comes with the office
2. Ghostwriting for your boss and clients
3. Team writing: challenges, benefits and tips
4. Exploit research to increase document value
5. Avoid officialese, affectation, gobbledygook
6. Business writing ethics; why it is essential
7. Want to be right or want to be successful
8. Global communication: consider other cultures
9. No one gossips about other peoples' virtues
10. Avoid presenting positive facts negatively
11. Present your own mistakes with skillful words
12. Business entertaining: invitations, gifts, lunches


CD-ROM 9 - BUSINESS LETTERS(2 hours)
1. Announcements, authorizations and delegations
2. Success tips for PowerPoint presentation
3. Enrich and empower yourself through writing
4. The thank you and goodwill notes: keep them short
5. Apology and sympathy notes: send them quickly
6. Letter of recommendation: be specific and accurate
7. Bad news: deliver it straight and be empathic
8. Result-oriented complaint and response letters
9. Request: be courteous, focused, and specific
10. Letter of persuasion: concentrate on the design
11. International correspondence: When in Rome..
12. Sales letter: don't take no for an answer


CD-ROM 10 - BUSINESS REPORTS (2 hours)
1. Research your topics thoroughly
2. Planning; write the Executive Summary
3. Prepare clear, focused, and accurate notes
4. Organize the business report content logically
5. Present targeted explanations in blocks
6. Define lists clearly and punctuate correctly
7. Write effective, logical, powerful conclusions
8. Construct self-contained paragraphs
9. Prepare a polished, results-oriented final draft
10. Use the spell-checker & thesaurus efficiently
11. Use the grammar-checker for final review
12. Writing for multimedia and the web


CD-ROM 11 - WRITING PROPOSALS (2 hours)
1. Why write proposals? The proposal genre
2. Issues and opportunities. Determine status
3. Purpose and audience. Proposal writing process
4. Describe current situation. Argue logically
5. Develop a plan. Set goals. Answer How question
6. Describe qualifications. Importance of trust
7. Introductions, costs and benefits
8. Developing budgets. The Bottom Line
9. Good writing is a choice not an accident
10. Principles of good proposal design
11. Guidelines for impressive graphics
12. Putting the proposal together


CD-ROM 12 - WRITING BUSINESS PLANS (2 hours)
1. Define your company and business goals
2. Define your minimum needs to get started
3. Distinguishing your product or service
4. Market analysis for your product or service
5. Reaching your customers
6. Build dynamic sales effort to attract customers
7. E-commerce marketing on the world-wide web
8. Hiring and organizing your work force
9. Target your funding sources: finding financing
10. Convincing others to invest in your endeavor
11. What a business plan should look like
12. Success secret: managing conflicting goals


Bonus CD
1. Business Letter Samples
2. Resume Cover Letter Samples
3. Sales Letter Samples
4. Proposal Sample
5. Business Plan Sample

 

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